Speakers
Neelam Kaur
Breakout Session
Neelam Kaur is a beauty entrepreneur and tech founder dedicated to helping artists get booked without burning out. As co-founder of Lash Assist Pro, a NALA Award-winning lash business app, and creator of Total Beauty Planner, she builds the backend systems most beauty businesses are missing. Known for making tech simple and practical for creatives, Neelam teaches artists how to automate their marketing, clarify their messaging, and turn website visitors into consistent bookings.
Speaker Sessions:
Business + Marketing
Clients While You Sleep: The Lash Artist Booking Funnel
Most lash artists are piecing together random marketing tactics and hoping something sticks. This session gives you the system instead.
Neelam Kaur breaks down a complete client acquisition funnel built specifically for lash artists: a high-converting Lash Style Quiz that guides browsers to the right booking, a 5-part automated email sequence that nurtures and converts leads, a simple $5/day Facebook ad strategy to drive local traffic, and an in-studio experience framework that turns first appointments into long-term clients.
Attendees will leave with quiz questions, email templates, ad copy, and a retention workflow they can implement immediately. Set it up once and create a system that books clients while you lash, sleep, and live.
